Introducing Median-omics – The study of life in the middle.

Posted: February 17, 2010 by Thrivelearning in Lifestyle Choice
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Medianomics is an interesting study.

It’s lacked a name so far, even though it’s principles are well known and practiced. No one has tried to put it all into one framework before – but it touches all of our lives.

It’s been known mostly by it’s results: the mundane, the average, the hum-drum, the mediocre. And as much as it’s been run down, it’s the way the vast majority of us live our lives.

But practically, it runs the planet, produces the majority of the goods, and consumes them in turn. The subject of Medianomics actually runs this humankind planet we live on.

A simple definition (and graphical) is found in the Bell Curve. It’s all that big hump in the middle which researchers found are in neither extreme.

Practically, it really looks like a 3D bump -like one you run over in your average car –  as there are all sorts of extremes out on the edge with that great common bump in the middle. Most of our academia (itself an extreme) only compares two different types of things, instead of studying a universe of them all at once. But that’s how we live our lives – the law of averages sur-plus in technicolor.

What does Medianomics cover?

Just about everything. Politics, Religion, Government, Celebrities, Economics, Media, you name it.

Because Medianomics studies involve the middle ground. It involves what is routinely popular and common sense. It comes from finding the “median” or the middle.

But it also includes the study of extremist edges, the fads, the oddball stuff that winds up in Freakonomics books.

It’s easiest to explain if we cover some examples.

What Wal-Mart, Dubya and Obama have in common

Sam Walton found the “sweet spot” of merchandizing by finding out how to offer and deliver most of what everyone wants for just a little bit less than anyone else. He started it out in the Middle West, where big store chains like J.C. Penney, Sears and Montgomery Ward had settled long ago and become complacent, fat, and lazy. They were also shrinking.

Walton apprenticed in Penney’s, got a business degree in University of Missouri, and set up his business operations in Arkansas. This was contrary to the “conventional wisdom” of all time. No one starts and expands a national (and now multinational) business out of Flyover Country (except the very Medianomic Warren Buffett).  But the business model was the one which made the success.

You won’t find specialty items in Wal-Mart – just the usual stuff you can find anywhere. Sure, they’ll stock some extremely popular items, but once they quit selling, they are off the shelves and sent back to be remaindered. Merchanizing is a very cut-throat, black-and-white business.

Because average people have average needs. While they will buy flatscreen TV’s, they also buy a whole lot more soap, tires, and dog food. So finding suppliers who can give decently priced goods and then have them set up their headquarters and warehouses next to yours in the middle of nowhere is actually a win-win all around. If you study Wal-Mart’s hub-and-spoke distribution in conjunction with his sales strategies, you’ll see exactly how brilliant this guy was.

The key point is that he’s selling to the middle, with prices that they can afford – and keeping it all under one roof as a convenience. Same way with expanding into groceries.

Bush and Obama were elected with pluralities (well, mostly) – so they knew how to tell the middle of the country what they wanted to hear. Both of them had decidedly different coalitions of middle-ground supporters, but nonetheless, they were popular when elected. But both were found to be polarizing extremists, who dropped in popularity rapidly. Subquently this made it hard to get anything done.  Both spent a lot (LOT) of our taxpayer money in order to get a lot of support from Washington cronies,  but this made them extremely unpopular outside the Beltway. (Because we voted them in to act like we do – and spending borrowed money we know isn’t very wise.)

But they both applied Wal-Mart marketing (Medianomically speaking) of telling the bulk of the people what they wanted to hear. But this talk of bipartisanship really gets annoying after awhile. Because it’s not possible. Both political parties are extremist – so they are unpopular, except within their hard-core middle.

What is popular (and always has been) is the independent middle. People who make up their own mind, regardless of what candidates say, and what party they are registered with. And they are usually “surprised” when some politician doesn’t own up or follow up on their many promises. Because they are being told by politicians every two years (or weekly in a special interview on TV) exactly what political analysts think they wanted to hear.

But a funny accident happened when Bush cut taxes – revenue went up. Which means that to find the real  sweet-spot of taxes, they have to keep cutting.  People don’t mind paying taxes as long as 1) they get something valuable back from it, and 2) it doesn’t make things too expensive to buy or costs them their job.  No one knows what the popular level of taxation actually is. Because our politicians quit being average once they live in Washington for a few years. They turn into elite extremists. (Voter-enforced term limits usually cures that addiction.) Since most elected officials buy into the notion that spending other-people’s money on your local pet-pork boondoggle is the way to get re-elected. Not.

(Continued in Part 2…)

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Comments
  1. earth145 says:

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  3. […] Introducing Median-omics – The study of life in the middle. […]

  4. Omega Klemish says:

    Great to stumble across this concept of just living in the middle. Neat to understand. Thanks. Klemish7029@aol.com

  5. Jared Messly says:

    The point on the bell curve applied to the “middle class” is an interesting one. Haven’t seen this in all my studies on NLP and other self-help material.
    Thanks for the insight.

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